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Improving on the traditional: Focus Groups
The South African research community has been relying on focus groups for a very long time now but little has been done to improve the way in which they are conducted. Focus groups are great way of...
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Using technology to optimise your research
Technology in our lives: More and more we see our daily lives being influenced by technology in ways we might have never imagined and as time goes by we can’t live without these technologies. For...
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Interact Insights Seminars
At Interact we have been hosting short Insights Seminars following the great success we had at the Marcus Evans conference in 2010. We have recently completed the latest leg of our Insights Seminars...
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MROC: Qualitative Research Made Simple
Ever heard of MROCs? MROC stands for Marketing Research Online Communities. Whether you want a closed community comprised of employees, in order to innovate and share opinions within an organisation;...
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An Honest Look At Online Research
There’s no denying that the internet offers the research industry an incredible opportunity to reach consumers in their comfort zone. Especially with the growing African mobile market, now more than...
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Flipping the traditional on its head
If we look at a typical company operating in any industry today, the CEO arguably has the most important job and responsibilities within the business. In fact, it’s up to the CEO to make sure his/her...
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Why you need to start paying attention to Gen Y
There’s a running joke doing the rounds that Gen Y’s are delusional yuppies who do nothing more than waste time and space inflating their egos. The argument goes something like this: They have an...
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